Google has launched a new tool that will make it easier to identify Black-owned businesses through the company’s Maps and Search listings.

The new feature is part of the company’s pledge to support the Black community with “initiatives and product ideas that support long-term solutions,” the company announced.

Merchants in the U.S. with a verified Business Profile on Google can add a Black-owned business attribute to their profile. The badge is a black heart over an orange three-striped background.

Over the last few months, Google says its seen a surge in online searches for Black-owned businesses with users for ways to invest in the Black community.

To help get the word out about the new Black-owned attribute, Google has partnered with the U.S. Black Chambers, Inc. (USBC). With 145 Black Chambers of Commerce and 326,000 members across the country, USBC provides leadership and advocacy to empower Black business owners through resources and initiatives.

Google said its partnership with USBC will provide training for Black-owned businesses to enhance their presence on Google through the use of digital tools like Google My Business and Google Analytics.

“Our hope is that by partnering with USBC, we can help more businesses connect with their community and customers,” Google said in a statement.

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