Saint Aymes consistently ranks as the prettiest café in London. The beautiful pastel and floral-themed café, located on Connaught Street, is Black-owned and founded by sisters, Lois and Michela Wilson.
If it’s luxury that you’re looking for, then you’ve come to the right place. The café offers a variety of 24-carat gold-smothered goodies, from hot chocolate to cakes.
“Nothing beats a local brick-and-mortar presence, especially if it can be immortalized on Instagram,” the co-owners told Express.
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The brand was started in 2016 by the sisters with a mission to make every day beautiful through chocolates.
In an effort to follow their passions of working for themselves, their strategy was to observe the greatest chocolates the industry had to offer, including quality ingredients, and then add more-luxury packaging.
The edible chocolate pyramids quickly stood out for their 24-karat edible gold, and unique design named after artistic greats.
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The chocolates first debut was at the Saatchi Gallery for the Scoop International fashion show. Following this, they became stocked in Selfridges Harvey Nichols and Fenwick.
Two years later, they applied their love for beauty to create an immersive and interactive experience by opening the Saint Aymes Café just north of Hyde Park.
“With a mission to make every moment beautiful and awe-worthy, thanks to their stunning interiors and signature 24ct edible gold menu, the Saint Aymes has quickly become known as one of the most beautiful cafés in London,” a statement reads on the website.
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So, what’s next for the brand? The co-owners are taking it around the world. They’ve already had two successful pop-ups in Japan, which saw lines that hours to get through.
They’re also currently franchising in the United States.