Despite mounting criticism and attacks on diversity, equity, and inclusion (DEI) programs, Delta Air Lines has remained steadfast in its defense of these initiatives. Ignoring increasing pressure from federal policies and corporate trends, the Atlanta-based carrier — the city’s biggest employer — has reaffirmed its dedication to these efforts.
In recent weeks, the corporate approach to DEI programs has shifted dramatically. President Donald Trump’s administration has taken a strong stance against such initiatives, issuing an executive order to dismantle DEI programs within the federal government. The order, released last month, stated that “illegal DEI and DEIA policies not only violate the text and spirit of our longstanding federal civil rights laws, they also undermine our national unity.”
This federal push has had a ripple effect in the private sector. Major corporations such as Target, Walmart, Amazon, and McDonald’s have announced plans to either end or significantly scale back their DEI programs.
Delta’s Unwavering Stance
In contrast to this trend, Delta Air Lines has chosen to stand firm on its DEI commitments. During a recent earnings call, Peter Carter, Chief External Affairs Officer at Delta, made the company’s position clear. “We are steadfast in our commitments because we think that they are actually critical to our business,” Carter stated. He emphasized that while sustainability focuses on operational efficiency, “DEI is about talent, and that’s been our focus.”
This stance is particularly significant given Delta’s position as a major employer. The airline has a global workforce of over 100,000, with more than 36,000 workers based in Atlanta alone. By maintaining its DEI programs, Delta is sending a strong message about the value it places on diversity within its substantial workforce.
Delta’s decision to maintain its DEI initiatives is also a sound business strategy. Carter highlighted this point: “The key differentiator at Delta is our people.” This perspective aligns with research that has consistently shown a positive correlation between diverse workforces and company performance.
Challenges And Uncertainties
While Delta has committed to keeping its DEI program in place, the company faces potential challenges. The federal government’s stance on DEI could increase scrutiny of private sector initiatives. Whether Delta will need to adjust its programs to navigate this new landscape remains unclear.
Moreover, Delta’s position puts it at odds with the current administration’s vision. However, Delta is not alone in its commitment to DEI. Other major companies, such as Costco, JPMorgan, and Apple, have also signaled their intention to continue their diversity efforts. This resistance to the broader rollback trend suggests that some corporate leaders see enduring value in DEI initiatives despite the changing political climate.
