Uber’s Rewards Loyalty Program is coming to an end. The ride-sharing app will focus its efforts on Uber One, its subscription program.
If you’re part of Uber’s Rewards Loyalty Program, you’ll still be able to earn points until the end of August. Points must be used by October 31st, 2022.
In an email from Uber to its customers, the company announces its decision, saying, “It’s been a great ride, but we’ve decided to end Reward soon, as we shift to our new Uber One membership program.”
Uber Rewards was launched in 2018 and allowed members to earn points for every dollar spent when riding with Uber and ordering food through Uber Eats. The program was free and points could be redeemed for discounts on future rides and food deliveries.
Could switching from a free program to a paid program be problematic for the app? People on Twitter had a lot to say.
Loyal customers weighed in.
What is Uber One?
Members of the loyalty program will receive a free month of Uber One. The loyalty program will officially shut down on November 1st.
The only way to earn discounts and perks will be through Uber One. Unlike the loyalty program, you will have to pay for a subscription to Uber One. Customers could choose between paying $9.99 per month or $99.99 annually. The subscription includes free food deliveries, up to 10 percent off of valid Uber Eats orders, and 5 percent discounts off of rides from top drivers. Subscribers will also get unlimited $0 delivery fees on Uber Eats orders over $15 and grocery orders over $30.
Uber did not clarify why the loyalty program is shutting down.
Related: Uber Celebrates The Coolest Drivers In The U.S. With Its Inaugural Uber Yearbook
