In need of a vacation? You might be one step closer as Expedia gives Super Bowl viewers the chance to win travel experiences in real-time.
For the first time in over a decade, Expedia will be the in-game advertiser for the Super Bowl, and they will be giving away epic travel experiences. Making the most of the attention that the Super Bowl ads get, Expedia will be giving away travel experiences in real-time inspired by the ads running in the game and the stuff they are selling.
How will it work? Imagine a car commercial cruising down the streets of Cartagena – Expedia will help a lucky winner make their Colombian dream come true. Notice an ad selling the best travel bags in the game? Expedia wants to help you win, so you get packing for the next vacation.
Expedia shared with Travel Noire that they created the concept because “we’re all made to travel, and Expedia helps members save more on the experiences that matter.”
Expedia also announced that the ad will star travel enthusiast, adventurer and acclaimed actor Ewan McGregor. A born explorer, McGregor will help Expedia prove that there are plentiful experiences awaiting and accessible for travelers at heart.
In a statement, Expedia revealed that during the Super Bowl, 20 prizes in the form of Expedia Rewards points will be given away. These will be valued at a total of $120,000, with 19 of the prizes valued at $5,000 and a grand prize valued at $25,000. You must be an Expedia Rewards member to win, it’s free and easy to sign up!
Here’s how to win during the game:
- If you don’t already, follow @Expedia on Twitter
- Quote Retweet a tweet from Expedia on @Expedia relating to the commercial spots airing during an Entry Period, and include the hashtag #TravelTheAds
- The official time of the sweepstakes is from 3:30pm PST to 11:59pm PST on February 13, 2022
The count-down is on until the Super Bowl, best of luck!