United Airlines announced the launch of new amenity kits for its business class passengers on premium domestic transcontinental routes. Travelers will enjoy these exclusive kits featuring products from the renowned wellness brand Asutra, which is backed by Venus Williams. Stephanie Morimoto, Asutra’s Owner and CEO, shared her excitement about the partnership with United Airlines’.

“As a women-owned, Chicago-based company, we are thrilled to partner with our hometown airline, United Airlines,” she said. “Our mission at Asutra is to make self-care a possibility for everyone through accessible wellness products. From personal experience, I know that taking care of yourself intentionally while traveling can be challenging. This new amenity kit gives travelers an easy, enjoyable way to take care of themselves while on their journey and arrive refreshed.”

What’s in The Kit?

The United Airlines premium transcontinental amenity kits offer cruelty-free skincare do not have parabens, phthalates or petroleum. Designed to help passengers unwind and feel refreshed upon landing, each kit includes an Asutra cleansing face towelette, nourishing lip balm, and hand lotion enriched with magnesium. The skincare products contain mango seed butter, coconut oil and almond oil. Each product works to soothe, moisturize and protect the skin while onboard.

The amenity kits come with a bamboo toothbrush, toothpaste, eye mask and earplugs. Both the eye mask and the accompanying pouch are eco-friendly, reflecting United’s commitment to sustainable travel. The kit also includes a card filled with ideas for self-care on the go.

Peter Wolkowski, United Airlines’ Director of Onboard Product Design, expressed his excitement about the new amenity kits.

“We’re really proud of these amenity kits, fantastic new partners, exclusive products and high-end ingredients,” he said. “Our customers are going to love them. These kits, customized for our transcontinental and Hawaii-bound travelers, are just the latest way we’re working to make the travel experience even better at United.”

Hawaii Operations

In addition to the transcontinental routes, United First passengers flying between the continental United States and Hawaii will also receive new amenity kits. These kits will feature skincare products from the Hawaiian brand Ua Body. It is a local company that is owned, operated and made in Hawaii.

Ua Body’s amenity kits include lip balm, hand cream, a face mist, an eye mask, a bamboo toothbrush, toothpaste and earplugs. The reusable Hawaii amenity kit pouch showcases artwork from local artist Christie Shinn. It comes in four different designs, each depicting the beauty of the local landscape. These thoughtful additions are part of United Airlines’ ongoing efforts to enhance the travel experience.