Delta Air Lines has revolutionized its loyalty program by relaunching the SkyMiles Experiences platform. On November 18, 2024, Delta unveiled its reimagined SkyMiles Experiences. The rebirth marks an evolution since its initial launch in 2016.
The revamped platform will cater to the diverse interests of Delta’s loyal customers. Moreover, it will provide users with various curated experiences across five collections: Music and Film, Sports, Culinary, Wellness and Adventure, Fashion, Art and Design.
Dwight James, Senior Vice President of Customer Engagement and Loyalty at Delta, stressed the program’s broader vision: “Being a SkyMiles Member is about more than traveling from place to place—it’s about being part of an exclusive ecosystem of opportunities tailored to your ambitions.”
How Delta’s New SkyMiles Experiences Platform Works
The new SkyMiles Experiences platform operates on a dual system. Some experiences are available for instant purchase using miles, while others will sell through an auction-style bidding process. This approach allows a dynamic and engaging way for members to utilize their accumulated miles.
New experiences will be added bi-weekly, keeping the offerings fresh and exciting. Members can easily access these opportunities by visiting SkyMilesExperiences.com and logging into their accounts. The platform enables users to browse experiences by collection. This makes it simple to find offerings that align with their interests.
Delta has partnered with renowned brands and organizations to provide genuinely exceptional experiences. For coffee enthusiasts, there’s a chance to enjoy a VIP tour of the original Starbucks store in Seattle’s Pike Place Market, complete with a coffee tasting and roasting session led by a Starbucks coffee master. Entertainment seekers can bid on packages like the Rockettes Dance Workshop, which includes a private dance class to learn iconic Rockettes choreography, followed by tickets to the Christmas Spectacular at Radio City Music Hall.
Luxury travel fans will appreciate the Hilton Ultimate Stays Experience, offering bids on four distinct packages at premium properties. Among these, you can find immersive mixology workshops at the Conrad Orlando and private dinners in the Waldorf Astoria Monarch Beach wine caves.
What This Means For Travelers
For SkyMiles members, this relaunch opens up new and exciting ways to use their miles. It’s particularly appealing for those who have accumulated many miles but are looking for alternatives to traditional flight redemptions.
The program’s structure, with its mix of instant-purchase and auction-style offerings, adds an element of excitement and exclusivity to the loyalty program experience. It encourages members to engage more frequently with the SkyMiles program, potentially driving increased loyalty and customer satisfaction.
