The world-famous luxury resort Waldorf Astoria will enter the African hospitality sector. Hilton recently announced the signing of an agreement with Star Hill Tanger SA to open Waldorf Astoria Tanger, signaling the debut of the iconic brand in Morocco in 2025. It will be located in a prime location close to the northwest coast of the country.
Waldorf Astoria Tanger will be the preeminent luxury destination in Tanger. The resort will be close to Cape Spartel Reserve, making it a convenient base to explore the Caves of Hercules. Guests can also enjoy the renowned lighthouse with breathtaking views of the blue Mediterranean and Atlantic waters.
“Introducing Waldorf Astoria to Morocco in partnership with Star Hill is an exciting move for Hilton. And we are pleased to debut this iconic brand in Tanger, a stylish destination which is witnessing rapid development,” said Patrick Fitzgibbon, senior vice president of development for Hilton in Europe, the Middle East, and Africa.
“Across Morocco we are growing our portfolio of hotels, building on the significant momentum the country is experiencing for travel and tourism, with plans to nearly triple our presence in the coming years with openings from across our brand segments.”
Waldorf Astoria Tanger will feature 115 contemporary-style guest rooms and suites. This will include 21 villas with private pools and a 1,250-square-meter Royal Villa. In addition, the resort’s 3,000-square-meter luxury spa will be the largest holistic wellness destination in the country.
The resort will offer guests an array of culinary delights at its five restaurants, including the world-famous Peacock Alley. The luxury resort will also feature multi-functional meeting spaces and boardrooms, perfect for hosting business gatherings, celebrations, and world-class events.
“With the brand’s debut in Tanger, we are delighted to add Morocco to our growing global portfolio,” said Dino Michael, senior vice president and global head of luxury brands at Hilton.
Hilton currently operates five hotels in Morocco: Hilton Tanger City Center Hotel & Residences, Hilton Tanger Al Houara Resort & Spa, Hilton Garden Inn Tanger City Centre, Hilton Garden Inn Casablanca Sud, and Hilton Taghazout Bay Beach Resort & Spa.
Located 14 kilometers from Europe, Tanger is one of the most popular vacation destinations among Moroccan and foreign tourists alike. The hotel project comes as Moroccan tourism recovers strongly from the COVID-19 crisis.
During the months of June and July 2022, Morocco welcomed a total of 3.2 million tourists. It means a 65% increase in July compared to the same period last year.