Afrochella keeps getting bigger and better every year as the team works hard to make good on its promise to highlight Africa’s most talented creatives, artists, and entrepreneurs on a world stage.
The 2021 event marked the fifth-annual musical celebration, but this past year looked a lot different as organizers put more emphasis on supporting Ghana’s local economy. Outside of the concert, visitors had a chance to learn about the history of Ghana’s music through the traveling music museum, learn more about art, fashion, and more.
“In the past, we’ve been hyper-focused on the music festival but we needed to open our understanding of people’s experience in Ghana outside of that,” Abdul Karim Abdullah, CEO & Co-Founder of Afrochella told Travel Noire during an interview. “We want to highlight the amazing creators that are coming to Africa from the people who make clothes, food, art, and obviously the musicians as well. One of the things that Afrochella loves to do is to show people what’s capable in Africa.”
Here’s a recap of Afrochella 2021 in case you missed it:
Wizkid Headlined The Event
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Mega artist Wizkid headlined the event, which took place at El Wak Stadium in Accra. Other artists included Ari Lennox, Stonebwoy, Kojo-Antwi, Ayra Starr, Fireboy, King Promise, Joey B, and more.
African Fashion Night Out
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In collaboration with Debonair Afrik, Afrochella hosted “African Fashion Night Out.” It was another first for organizers. The evening event celebrated the innovation and beauty of African fashion and its multi-talented designers with art installations and live performances.
Street Style On Full Display
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And Fashion Night Out wasn’t the only place for style, as those who attended Afrochella 2021 did not disappoint with their drip.
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Afrochella Music Museum
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Also, new this year was the Afrochella Music Museum, an experience that guided event-goers on a journey through the past and into the future of music with live performances, art installations, and digital and printed imagery.
Beautiful Art Exhibits
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Afrochella organizers announced 2021’s theme as “Made in Africa,” to encourage the further advancement and awareness of Africa’s homegrown talent in music, fashion, food, and of course, art.
Let’s just say the artists behind the beautiful art exhibits understood the assignment.
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