Seeing yourself represented in media, industries, and places is so important. It allows you to dream bigger and honor the endless possibilities. This is especially true when it comes to travel. Black and Brown people have long been excluded from the media’s view of what a traveler looks like. Growing up, many of us felt like travel was not accessible. Thankfully, times are changing and Black and brown people are traveling more than ever.
Delta Airlines is a company committed to showing the diversity among travelers worldwide, with its ‘Faces of Travel’ initiative.
In partnership with Adobe, Delta Air Lines tapped creatives of color to produce imagery showing diversity in travel.
“Faces of Travel was designed to better reflect the diverse customers we see on our planes every day and ensure they feel seen and heard in broader travel culture,” says Shannon Womack, Delta’s Director of Lifecycle Marketing.
Related: Black Pilots Bring Diversity & Culture To The Aviation Industry
The creatives involved
Delta and Adobe worked with Black-owned creative agency Kin and photographer Seo Ju Park to create 100 dynamic images which are reflective of a more inclusive view of what travelers look like. The 100-image library is available to the public via Adobe Stock. The royalty-free images can be used for social media, advertising, and other content creators.
“The importance of this initiative goes beyond Delta, and we want to encourage others to take part in this movement because we know that it will take all of us to truly reflect the faces of travel,” Womack shares.
View the full catalog of free images here.
Delta’s commitment to diversity
Delta is committed to increasing diversity in the travel industry. In 2021, the airline partnered with The Atlanta Global Research and Education Collaborative (AGREC) on the “Keep Climbing: Navigating Global Spaces with Black and Brown Faces” program. Delta works with six colleges and universities in Georgia to expose students of color to study abroad programs.
Related: Dr. Velma Trayham Discusses The Importance Of Diversity In The Travel Industry