With the rise of over-tourism, travelers are turning to underrated destinations and hidden gems. Oversaturated tourist spots are losing their appeal, prompting a search for unique and affordable experiences. This shift has brought well-deserved attention to 30A, an area in Florida known for its relaxing ambiance. Named after County Road 30A in South Walton County, this beach vacation destination is ideal for those looking to avoid crowds and try something new. Although lesser-known, 30A is one of the best places to visit and settle in Florida.
More About 30A
Located between Destin and Panama City along Florida’s Gulf Coast, 30A spans about 20 miles. This part of the Florida panhandle is family-friendly with a suburban vibe, yet it is also modern and even boasts the cool nickname “SoWal.” The area’s relative privacy has made it a popular spot for celebrities to own homes, adding a touch of luxury to 30A.
Top Attractions
SoWal offers plenty to see and do. Notably, 30A is home to the first permanent underwater sculpture garden in the United States, made possible by the Cultural Arts Alliance (CAA) and the South Walton Artificial Reef Association (SWARA). This underwater installation provides unique tourism experiences, educational opportunities, and creates marine habitats.
The area is also a hub for shopping, dining, and incredible beaches. There are numerous boutique and specialty stores, as well as more than 10 art galleries for travelers to explore. Each charming beach town along the coast, including popular spots like Watercolor, Seaside, and Alys Beach, exudes a laid-back, relaxed ambiance.
Another notable feature of 30A is its role as a filming location for the 1998 film “The Truman Show,” starring Jim Carrey. Visitors can still see many of the sites from the movie, including the Truman House, Ruskin Place, Modica Market, Coleman Tower, and the Tupelo Street Gazebo.
Natural Attractions
30A is distinct for its outstanding outdoor spaces, making it a great destination for outdoor enthusiasts and nature lovers. The area is known for its rare coastal dune lakes, which are only found in a few places worldwide, including New Zealand, Madagascar, and Australia. The beaches, with white sands made from quartz fragments from the Appalachian Mountains, are also popular attractions. Top beaches include Seaside Beach, Rosemary Beach, and Grayton Beach. Additionally, 30A has 200 miles of trails, with the Timpoochee Trail being a favorite for biking along the emerald coast.
Best Time to Visit
The peak time to visit 30A is June to August, offering scenic views — and peak pricing. Accommodations during this period can be pricey, especially if travelers seek central locations with private beach access. Locals recommend visiting in September and October when crowds are smaller and the weather is still pleasant. During these months, travelers can enjoy seasonal activities and may find better deals. The shoulder season, from December to February (excluding holidays), offers a more serene experience, with fewer tourists and lower prices outside of Christmas and New Year’s.
30A’s unique charm, natural beauty, and relaxed ambiance make it a perfect destination for those seeking an off-the-beaten-path adventure.
