St. Croix, also known as the “Big Island” is the largest of the four U. S. Virgin Islands. The 84 square mile island is home to more than 53,000 residents, where more than 75 percent of the population identifies as Black.

Here’s how to support Black-owned businesses in Saint Croix during your next trip.

Virgin Islands Food Tours was founded in 2016 by Anquanette Gaspard. She has one goal— to transform visitors into locals by way of the island’s distinctive foods, extraordinary history and eclectic culture.

In one afternoon, visitors can experience the heart and soul of St. Croix – its food – while strolling the cobble-stoned streets of downtown Christiansted.


At the heart of IB Designs is Whealan Massicott. A Dominican Republic -native, Whealan brings his richness of imagination, creativity, and material invention to his shop in Saint Croix to create and express the diversity of the Caribbean islands’ history, culture, and spirit of the people.


Laced Legacy is a multifunctional lifestyle brand based in downtown Christiansted.

The locally-owned store caters to men, women, and kids. The owners offer a variety of products, from in-house label clothing to ultra-rare footwear.


Owned by Wave Philip, Tan Tan Tours provides individual and group island tours year-round highlighting the true beauty of St. Croix in the fun of one of its vibrant jeeps.

Tan Tan Tours Saint Croix

After a cancer diagnosis and a journey to regaining health, registered nurse Ramone Reid created Cultured Naturals Body Care: a company that produces vegan and toxin-free face, body, hair, and home scent products in Saint Croix.


In the heart of Estate Princesse, Right off Northside Road, is Cast Iron Pot Restaurant and Bar. It’s a favorite among locals and tourists alike. This is where you experience the best of Saint Croix cuisine.

Related: Your Complete Guide to St. Croix, USVI