United Arab Emirates (UAE)’s leading flag carrier, Emirates Airline is due to accept Bitcoin while continuing to explore NFTs and metaverse.
Hoping to engage with customers in a manner that is both faster and more flexible, the airline has recently revealed that they will accept Bitcoin as a payment service. With the aviation industry slowly adopting bitcoin as a payment service, Emirates Airlines will be the second airline to embrace it. Lot Polish Airline was the first in 2015 to directly accept digital asset payment of flight tickets.
According to Arab News, Emirates Chief Operating Officer (COO) Adel Ahmed Al-Redhat stated that Emirates plans to employ Bitcoin as a payment service while adding NFT collectibles on the company’s websites for trading.
As Finbold recently reports, Al-Redha also stated that the airline headquartered in Dubai will hire new staff for the metaverse and NFTs. This new recruitment will develop applications to monitor customer needs and is in line with the UAE’s digital economy goal.
“With the metaverse, you will be able to transform your whole processes — whether it is in operation, training, sales on the website, or complete experience — into a metaverse type application, but more importantly making it interactive,” said Al-Redha.
The airline has shown a growing interest in use of advanced technologies. Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive at Emirates Airline and Group, also confirmed that the company had adopted advanced technologies to increase business processes, improve customer services, and upgrade the employees’ skills and experiences.
“We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies” he said in a statement.