Now, this is how you level up for the culture. 20-year-old entrepreneur and designer Atira Lyons will open the first luxury durag store on Melrose Avenue in Los Angeles, next month.

Did we mention it’s Black-owned?

Lyons, a young queen in her own right, has been showing her journey of securing the space for her brand on social media.

While the focus will be her silk and velvet durags, Lyons will also sell other items that she designs as well— including clothing and furniture pieces. She even designed the furniture that will be in the store for guests to sit on.

https://twitter.com/atiralyons/status/1236465518942404615

According to a post made on Twitter, Lyons did this with her own money and no loans. She also revealed that opening the store has been a year and a half in the making.

https://twitter.com/atiralyons/status/1292620734146076673?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1292626357445255168%7Ctwgr%5E&ref_url=https%3A%2F%2Fthegrio.com%2F2020%2F08%2F11%2Fluxury-durag-store-to-open-on-melrose%2F

A fan recently asked Lyons about the official grand opening, and she replied that it will take place on September 4. Until then, you can find her durags and other clothing designs on her website: www.atiralyons.com.

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