Gwen Jimmere found herself on the cusp of unemployment and that’s how Naturalicious began.

Determined to create an extra flow of income, the then-single mom began selling haircare products that she made from her kitchen that when combined, cut her wash and style time down to 30 minutes from 5 hours. 

From the kitchen to hundreds of stores across the US, Naturalicious, which touts itself as being the first African American haircare brand to hold a patent for a natural hair product, is reaching another milestone.

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Jimmere, who is celebrating the company’s seventh anniversary,  is opening a new 4,000 square-foot-manufacturing facility in Detroit.  

The new office will be home to 13 full-time employees including those from Services to Enhance Potential (STEP), a nonprofit that connects businesses with people with special needs looking for employment, as reported in Black Enterprise.

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And it doesn’t stop there.

The company’s first flash ship store will open with a team of Naturalicious Certified stylists.