Gwen Jimmere found herself on the cusp of unemployment and that’s how Naturalicious began.

Determined to create an extra flow of income, the then-single mom began selling haircare products that she made from her kitchen that when combined, cut her wash and style time down to 30 minutes from 5 hours. 

From the kitchen to hundreds of stores across the US, Naturalicious, which touts itself as being the first African American haircare brand to hold a patent for a natural hair product, is reaching another milestone.

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Jimmere, who is celebrating the company’s seventh anniversary,  is opening a new 4,000 square-foot-manufacturing facility in Detroit.  

The new office will be home to 13 full-time employees including those from Services to Enhance Potential (STEP), a nonprofit that connects businesses with people with special needs looking for employment, as reported in Black Enterprise.

And it doesn’t stop there.

The company’s first flash ship store will open with a team of Naturalicious Certified stylists.