Three sisters in Buffalo, NY are making history by opening the city’s first black-owned beauty supply store.

Brianna Lannie, Danielle Jackson, and Lauren Jackson are opening The Hair Hive in response to their own experiences in hair stores as well as hearing stories from their friends. 

“A lot of times they’ll get the wrong thing or they’ll be led in the wrong direction, so I knew that it was a need,” Brianna said.

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Frustrated with the lack of representation, the sisters decided to go into business on their own.

“Beauty supply stores are a billion-dollar industry. We are the number one consumer. As African American women we only own seven percent of that industry,” Lauren told WIVB

Located at 1413 Fillmore Avenue,   the store will carry items for both men and women.

“We have a lot of variety of colors, just a wide spectrum from glow in the dark hair, to sparkle hair, pretty much anything you can think of that’s different we have it in our store because we want to give something to our community that they can’t get anywhere else,” said Lauren.