If you’ve noticed an influx of Black celebs, creatives, and influencers traveling to Italy, you’re not alone. The European hot spot known for its luxury shopping, deliciously carb-filled food, and sparkling beaches has become the go-to destination among the who’s who. 

One thing we know for certain is Black people have been prioritizing rest and luxury, with the rise of phrases like ‘soft life’ and ‘Black woman luxury.’ A renaissance seems to be budding in Italy — a place where Black people can unapologetically unwind and enjoy the fruits of their labor — and, we’re here for it!

Italy Ciara Russell Wilson
Luca Zanon/Awakening/GC Images

Related: ‘Italy Taught Me A Different Definition Of Success’

The art and culture

From inspiration, comes great art. Actress Joyful Drake tells Travel Noire’s Deputy Editor Sidnee Michelle, “Italy is just soothing to your soul. The food, the people, the art, the decor, the museums. Everything about it is rich in history, rich in love.”



Alicia Keyz and Swizz Beatz recently celebrated 12 years of matrimony in Venice. The couple visited the Fondazione Giorgio Cini to view fine artist Kehinde Wiley’s new collection — ‘An Archaeology of Silence.’ The couple is known for their extensive collection of art by Black artists, so it’s no surprise that Italy was the destination they chose to celebrate their wedding anniversary.


View this post on Instagram


A post shared by Alicia Keys (@aliciakeys)

Black excellence, opulence, decadence

Yung Miami and Diddy know a thing or two about luxury living. They were both recently spotted in Capri. Mary J. Blige, Taraji P. Henson, and fashion mogul Misa Hylton also enjoyed Capri — lounging on a yacht while soaking up the sun.


View this post on Instagram


A post shared by Caresha ..💗💋 (@yungmiami305)

“You should start in Rome, go all the way down to Sicily and the Amalfi Coast. Please go to Florence and shop and buy some leather. One of my favorite things to do is to get lost in the city,” shares Joyful. 

Work and play

Italians aren’t all about work like we’re used to in America. There is a work-life balance, which probably leads to a happier life and experience at work. 

Actor Lance Gross recently spent time in Italy for work while shooting Hallmark Mahogany’s ‘Unthinkably Good Things.’ 


View this post on Instagram


A post shared by Lance Gross (@lancegross)

When TN asked what his bucket list travel destination is, Lance said Venice. “It’s amazing to see a city on the water. I got to visit there when we were shooting the film. I had some off days, but I would love to work in Venice,” says Lance. 

So whether you’re looking to embrace rest more or establish better priorities, Italy is the place to be.

Related: The Group Bringing Voice To Italy’s Black Community