Coming to Mexico City early next year will be the new addition to the Soho House franchise. After the members-only club announced it would be opening recent locations in Stockholm, Bangkok, and Miami, the Mexico City brand will be it’s first ever in Latin America.
The Essence Of Mexico City
Mexico City’s Soho House will be in the neighborhood of Colonia Juárez inside a newly renovated private residence. The club will feature three bar lounges, a restaurant, and a courtyard for outdoor drinking and dining. All the decor and furniture will be custom-made by local designers and sourced from vintage markets in Mexico City. Also, in the outside space of the Soho House Mexico City, there will be a greenhouse-inspired bar with a pool and dining room.
Soho House Targets American Expats
Mexico City has been a destination for art and design fans worldwide for a long time. Since 202, its popularity as a vacation spot or extended stay for creatives from the states has increased rapidly. With the increase of professionals becoming digital nomads, Soho House is looking to capitalize off those high-earning professionals by providing an exclusive experience within one of the most cultural cities in Latin America.
