The Miami Beach Visitor and Convention Authority (MBVCA) has unveiled a new, immersive destination tour app now available on Apple and Google, EXP Miami Beach Tours (EXPMiamiBeach.Tours). This extension of the Experience Miami Beach App is an insider guide with the best ways to experience Miami Beach from sunrise to sunset and beyond, inviting users to explore curated art + architectural tours crafted by a selection of city experts. From iconic buildings now with new purposes to preserve architecture that showcases the evolution of Miami Beach’s design history, enthusiasts can now tap into interactive, self-guided tours.
“Our new take on travel planning through the EXP Miami Beach Tour App welcomes visitors with a selection of virtual journeys, allowing them to explore options prior to arrival and to discover unique and hidden itineraries in real-time when in the market,” Steve Adkins, Chairman of the Miami Beach Visitor and Convention Authority (MBVCA), told Travel Noire.
“Understanding user behavior, it was key for our development team to deliver an interactive option for those looking to immersive themselves in activities representative of Miami Beach’s arts + culture community,” he added.
1. What the App offers
The EXP Miami Beach Tour App offers four marquee itineraries including Art in Public Spaces, Hidden Art, A Day Inside Miami Beach Architectural Wonders and Public Art and Iconic History in Miami Beach.
Each tour provides a collection of hot spots to visit and experience the power of art and expression on Miami Beach – from large-scale public art installations to hidden pieces that harken back to the city’s history. A number of recommendations are in collaboration with guest curator and MBVCA board member, George Neary.
Neary is an independent City of Miami Beach Tour Operator, owner of Tours R Us and local community art enthusiast. EXP Miami Beach Tour App users can follow his top picks and expect to learn interesting facts about Miami Beach’s history and its constantly evolving, design-forward position in the art + architectural world.
2. Intuitive Tour Experience
“Through research and focus groups, we’ve worked to create an intuitive tour experience that offers visitors self-guided tours created by those active in the art and design scene that allow them to discover Miami Beach at their leisure,” says Grisette Marcos, Executive Director of the MBVCA.
“Showcasing specific landmarks and artistic areas of note in unexpected places, we invite visitors to become a member of our community through first-hand experiences they can find by downloading the new tour app.”
3. Overall Online Experience
The launch of the EXP Miami Beach Tour App follows the MBVCA’s recent Gold Travel Weekly Magellan Award win in the Social Media – Hospitality category.
Recognized for connecting with social users through authentic and engaging content, the new app further exemplifies its vision to enhance the overall online experience for destination travellers and those with the intent to visit in the future.
