What is the world’s most powerful tourism city? The answer may surprise you.

The World Travel & Tourism Council has once again released its list of the most powerful cities for tourism this year. At the top was the city for lovers: Paris. The list is based on the number of tourists that visited the city last year, and the revenue made across all businesses that directly pertain to each city’s travel and tourism industry.

What Is The World Travel & Tourism Council?

The WTTC is responsible for the global social and economic development of travel and tourism. Their mission is to advance the travel and tourism industry by working alongside governments across the globe, as well as working with companies to develop more jobs and increase exports. The council comprises the world’s top CEOs, chairs, and presidents of businesses in the travel and tourism sector.

Established in 1990, the council was developed to give tourism an identity within the economics of countries worldwide. Before then, tourism wasn’t taken seriously as a contributor to the earnings of countries since the industry was fragmented across an array of business sectors.

For over 30 years, WTTC has brought awareness of the value of Travel & Tourism and enriching the lives of communities and travelers in every country. Here is everything you need to know about the powerful tourism city rankings.

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