Portofino, a picturesque fishing village in Italy, has become a popular tourist destination, attracting thousands of visitors annually. However, the increased foot traffic has led to some issues, such as clogged streets and safety concerns.

To address these problems, the town’s mayor, Matteo Viavaca, has announced a new rule that will fine tourists who loiter in two popular areas.

According to The Times, the two spots in question are popular among tourists who stop for selfies and photos, causing pedestrian traffic to come to a halt. This congestion has resulted in what Viavaca has reportedly called “anarchic chaos.”

To combat this, the areas have been designated as “red zones.”

Tourists who linger there will face a fine of 275 euros, or approximately $302.

Portofino Cliff Homes Overlooking the Sea — Photo Credit: Kristine Tanne

The new rule went into effect over Easter weekend when the town saw a surge in tourism for the holidays. It will remain in effect until October 15 and will be enforced every day until 6 pm.

The goal, according to Viavaca, is not exclusivity but rather safety and enjoyment for all.

“The objective is not to make the place more exclusive but to allow everyone to enjoy our beauty,” Viavaca told The Times. “We want to avoid dangerous situations caused by overcrowding.”

Is Mass Tourism A Massive Problem?

Portofino isn’t the only destination struggling with the negative effects of mass tourism.

In recent years, many popular destinations around the world have implemented measures to manage tourism and protect their cultural heritage.

Venice, another Italian destination, has instituted a tourism tax for visitors staying overnight. Funds from the tourism tax go toward infrastructure improvements and maintenance. Other cities, such as Amsterdam and Barcelona, have imposed daily visitor caps to limit overcrowding in certain areas.

In addition to these efforts to manage tourism, some destinations have also been exploring ways to encourage more sustainable travel. Some countries, including Iceland and New Zealand, have launched campaigns to encourage visitors to explore lesser-known regions and engage in environmentally responsible activities.

These measures aim to prevent damage to the environment, infrastructure, and local communities. Improving the quality of life for residents is also an important factor for many local governments.

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