Uber is test driving a new monthly subscription option that combines their rides, bikes, scooters, and Eats services. Tech Crunch reports that Uber’s new bundle is currently in its pilot phase and that the rideshare app is testing different versions in San Francisco and Chicago. Thus far, every version includes a fixed discount on every ride, free Uber Eats delivery, and free JUMP (bikes and scooters) rides. The monthly subscription cost is just $24.99.
In October, Uber launched Ride Pass, which allows customers to opt for a monthly fee in exchange for paying lower prices on individual rides. Their latest offering is the first time that Uber has combined all of its services into one monthly pass and its convenience is likely to increase brand loyalty.
Uber’s new monthly pass could also be an attempt to compete with a similar subscription offered by Lyft called All-Access. Lyft just launched docked and dockless e-bikes in San Francisco that could threaten Uber’s stronghold on the dockless e-bike space in the city. It’s likely that Uber chose San Francisco as one of the cities to test-drive their new pass for this reason.