Saks Fifth Avenue is revolutionizing its personal shopping and styling service, the Fifth Avenue Club. The retailer is introducing private, standalone suites in various destinations across the US, including Laguna Beach, Nashville, Orlando, and more.
These exquisite Fifth Avenue Club Suites mark the evolution of Saks’ existing Fifth Avenue Clubs. The Clubs were traditionally within Saks Fifth Avenue stores, offering customers the epitome of personalized service. To bring this vision to life, Saks has partnered with Marriott International and its portfolio of esteemed brands, including The Ritz-Carlton and St. Regis Hotels & Resorts, to create private suites and intimate spaces within world-class hotels and resorts nationwide.
“We are delighted to introduce customers to the next generation of the Fifth Avenue Club in leading luxury destinations across the country,” said Larry Bruce, President of Saks Fifth Avenue stores. “Expanding on the success of our iconic in-store Fifth Avenue Club experience, this innovative new format enables us to extend Saks Fifth Avenue’s highly personalized service into new markets, delivering a one-of-a-kind shopping experience tailored to our client’s unique lifestyles.”
Personal Styling With Your Luxury Stay
The new Fifth Avenue Club Suites are open to local customers and hotel guests. Each Club offers personal shopping and styling appointments, exclusive events, trunk shows, and extraordinary shopping experiences. The company has enlisted skilled personal stylists in each location to provide clients with curated merchandise selections. From clothing and accessories to fine jewelry, stylists present various options from Saks Fifth Avenue’s luxury lifestyle assortment online and in stores.
Under this new concept, clients can request an initial consultation with a stylist either in-person or virtually. During the consultation, clients will discuss style preferences, wardrobe needs, sizing, and designer preferences. The stylist then curates a personalized merchandise selection, which is delivered to the styling suite and presented to each client. Clients can also seamlessly browse and shop on Saks.com should they require an alternative size, color, or style.
Saks Fifth Avenue Celebrates New Club Suites
To commemorate the expansion, Saks Fifth Avenue and Marriott International recently hosted an intimate dinner at The Ritz-Carlton, Laguna Niguel. Guests received a firsthand experience of the new suite at this resort, overlooking Salt Creek Beach on the Pacific Ocean. The Ritz-Carlton, Laguna Niguel, exemplifies the unique and elegant setting of the Fifth Avenue Club Suite.
Tina Edmundson, President of Luxury for Marriott International, expressed her enthusiasm, stating, “The Ritz-Carlton, Laguna Niguel served as the perfect setting to celebrate the expansion of the Fifth Avenue Club and our longstanding relationship with Saks Fifth Avenue. We are delighted to welcome the Fifth Avenue Club to select hotels and resorts within our luxury brand portfolio, and we are thrilled to provide our guests and locals alike with the bespoke experiences that both brands are known for.”
The expansion of the Fifth Avenue Club encompasses Charleston, Honolulu, Laguna Beach, Maui, Napa Valley, Nashville, and several other cities.
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