Jamie Foxx Is Now The Proud Owner Of His Own Bourbon Brand
Photo Credit: Photo by Matt Winkelmeyer

Photo Credit: Photo by Matt Winkelmeyer

Jamie Foxx Is Now The Proud Owner Of His Own Bourbon Brand

black owned business , news
Parker Diakite
Parker Diakite Mar 15, 2021

Jamie Foxx has done it all. From a successful acting and musical career that has landed him Grammy, Academy, and Golden Globe Awards – to now becoming one of the latest Black spirit brand owners.

From blaming it to now owning it. Yes, Foxx has entered the whiskey business and is now the proud owner of Brown Sugar Bourbon (BSB).

As owner, Foxx will spearhead the creative direction and lend his entrepreneurial spirit to help expand the brand, according to a news release.

“I’ve always lived by the rule that life is short, and you need to go out and do what you want to do,” said Foxx in a statement. “Owning a brand that brings sweet life to the party has always been a goal and with BSB we’re making it happen.”

“We are extremely fortunate that Jamie was introduced to our brand at one of his legendary parties,” Sean M. Penn, CEO of BSB Spirits, added. “I have no doubt that Jamie will lead BSB to new heights. We can think of no better creative force than Jamie, and we look forward to watching him introduce BSB to the world.” 

RELATED: A Global Guide to Black-Owned Wines

Founded in 2016, BSB offers Brown Sugar Bourbon and BSB 103. The BSB-Brown Sugar Bourbon is an award-winning spirit that blends ultra-smooth bourbon with brown sugar and cinnamon at 60 proof. BSB 103 uses the same ingredients as the Brown Sugar Bourbon except is 103 proof and offers a bolder whiskey taste.

Find out more, including where to purchase by visiting the brand online.

RELATED: 50 In 50: A Guide To Black-Owned Wines In The U.S.