Low-cost carrier PLAY Airlines is set to embark on a trial of Bluebox Aviation Systems’ cutting-edge onboard retail solution, Blueview. For the trial, PLAY Airlines will leverage Bluebox Wow, a portable streaming system powered by batteries. This move is part of PLAY Airlines’ strategic approach to boost revenue streams while simultaneously enriching the inflight experience for passengers. Through the adoption of Blueview, PLAY Airlines aims to open up exciting new opportunities for onboard retail and take its low-cost carrier strategy to new heights.

Seamless Travel Experiences

Birgir Jónsson, CEO of PLAY Airlines, expressed the airline’s commitment to providing safe and seamless travel experiences, while also ensuring passenger satisfaction.

Jónsson stated, “Though we’re trialling retail initially, Blueview’s impressive flexibility as a broader digital platform would give us plenty of scope to expand the portfolio of digital services we offer onboard in the future. Bluebox’s credibility in this sector and their willingness to deploy a solution that will evolve with us demonstrate they are the right partner to have on our side in this exciting and very challenging environment in which we’re growing PLAY.”

Details Of Blueview Digital Services Trial

During the trial, Bluebox will integrate Blueview with MOST’s retailing and payment platforms, allowing PLAY Airlines to offer a wireless retail experience to passengers on their personal devices. This touch-free ordering system will enable passengers to conveniently order food and beverages. Upon the successful completion of the retail trial, the full deployment will encompass additional services on the Blueview platform, including paid access to inflight entertainment.

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Kevin Clark, CEO of Bluebox, emphasized the value of digital passenger experiences for airlines, particularly low-cost carriers like PLAY Airlines.

Clark highlighted, “Our Blueview solution with its capacity to increase retail sales onboard and the flexibility of adding additional ancillary revenue-generating services, including paid access to IFE content epitomizes the value of a digital passenger experience to airlines.”


Bluebox is working closely with PLAY Airlines to conduct the retail trial initially, with plans to introduce new elements in subsequent phases. This partnership aims to offer a seamless journey, starting with retail and expanding to other digital services. Additionally, the trial will progress from a battery-powered deployment on Bluebox Wow to an aircraft-powered solution, allowing for increased flexibility and enhanced revenue opportunities.

The collaboration between PLAY Airlines and Bluebox showcases the importance of innovation in the digital realm, providing airlines with new channels for revenue and passengers with enhanced value in their travel experience.