The summertime news we’ve all been waiting for; Naomi Osaka‘s vegan and cruelty-free suncare line is due to launch in 2,500 Walmart stores.
KINLÒ joins together Osaka’s heritage (Kin and Lò mean “gold” in Japanese and Haitian Creole respectively). The best part? KINLÒ was designed specifically for people of color.
Osaka’s vegan and cruelty-free suncare line has recently expanded to an impressive 2,500 Walmart stores. In line with the Walmart launch, the brand has also expanded its product offerings.
Initially launched last year, the tennis champion Naomi Osaka created the brand to fill the gap in the market and cater to melanated suncare needs. “I started KINLÒ to educate others about proper sun protection, no matter what they look like or where they live. Offering KINLÒ products at Walmart is a huge step in bringing suncare awareness and accessibility to a national level,” said Osaka.
Osaka also shared her journey with suncare habits for her skin: “I got a bad sunburn the first time I went to Australia, and then I started doing more research and learned that people of color have a significantly lower skin-cancer-survival rate.”
KINLÒ’s best-selling products include the moisturizing Hydrating Facial Oil, (with jojoba and olive oil), and its water-resistant, lightweight Golden Rays Sunscreen SPF 50+. Golden Rays Sunscreen now comes in three shades: Light, Medium, and Deep.
Protecting melanin-rich skin just got easier with Osaka’s vegan and cruelty-free suncare line available in Walmart
New items for the vegan and cruelty-free brand include Always Golden Daily Moisturizer, a tinted daily moisturizer with SPF 40; Always Golden Daily Body Lotion, made for all- over use with SPF 30; Sunscreen Stick with SPF 30; Cooling Body Gel Moisturizer; and Sun Spot Brightening Moisturizer.
“Naomi is truly a pioneer in her work to build a future of skincare that is formulated for melanated skin, while shining a light on the unmet skincare needs affecting people of color,” said Angel Beasley, Merchandise Director, Beauty, Walmart US in a statement.
“Adding the KINLÒ product line to Walmart aligns squarely with our mission to better serve the needs of all of our customers. Walmart is ultra-focused on reflecting our diverse customers and advancing racial equity.”
Dr. Naana Boakye, Dermatology Director for the brand, helped to formulate KINLÒ’s line. Veg News reports that Boakye also works to raise awareness about skin cancer and sun damage prevention. More crucially, Boakye also educates on the mortality rate of skin cancer cases within the Black community.
The brand’s launch in Walmart will provide accessible knowledge about the adequate and preventative suncare routines in the Black community. It is certainly a product worth adding to your summer to-buy list.
