Beauty and travel merge with the new Makeup Museum in New York City. Plan a trip to the big apple for a history lesson on the beauty industry and how it has impacted society. 

The museum is set to open in May 2020 and will be located in the Meatpacking District. You’ll be guided through over 10,000 years of makeup history with a focus on each decade. 

Doreen Bloch, executive director and co-founder of The Makeup Museum tells WWD, “The Makeup Museum is a critical institution for the cultural landscape in New York and globally. Makeup has a 10,000-year history, spanning from the ancient Egyptians and the kohl eyeliner they used to kabuki and geisha makeup in Japan, all the way to drag makeup and the influence it has today on pop culture.”

There will be rotating exhibitions with the first, “Pink Jungle: 1950s Makeup in America” highlighting the most iconic trends of the decade. 

Block shared that the museum will start with the 50s because the decade birthed the modern makeup industry with brands like Max Factor, Elizabeth Arden, Sally Hansen and more. The 50s is also when trends like the cat eye and red lip came into play. 

The makeup industry in the U.S. has been experiencing major declines in sales with brands such as MAC, Anastasia Beverly Hills, and Urban Decay, according to the NPD Group’s first-quarter 2019 stats. 

The Makeup Museum will be in a semi-permanent space at 94 Gansevoort Street and will open for six months with plans for a permanent space in NYC as well as other parts of the U.S.