Chicago-Based, Black-Owned Brand Launches Hand Sanitizer Product
Photo Credit: Grace Cary | Getty Images

Photo Credit: Grace Cary | Getty Images

Chicago-Based, Black-Owned Brand Launches Hand Sanitizer Product

black owned business , Chicago , United States
Leah Freeman-Haskin
Leah Freeman-Haskin May 1, 2020

Brands across the globe are doing their part to help combat the coronavirus. The latest in this endeavor is a popular black-owned brand based in Chicago. Luster Products is shifting its business operations to produce hand sanitizer to combat supply shortages due to the COVID-19 virus.

The popular brand is best known for Luster’s Pink and Luster SCurl, and is one of the nation’s largest manufacturers of personal care products for black Americans.  The company is responding to the immense increase in demand for hand sanitizer which is known to be effective in erasing harmful germs and bacteria that may cause illness. Lately, the demand has been exceeding supply.

Photo via lusterproducts.com

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“We have the technology, the capability, as well as an incredible in-house team of chemists, so this was a natural next step for us to partially shift our operations to produce hand sanitizer at a time of great need in Chicago and around the country,” Jory Luster Sr., president of Luster Products, stated in a news release.

Luster Products reports its hand sanitizer is formulated with 70% ethyl alcohol to sterilize the hands and Vitamin E to replenish moisture. Bottles are available in 16 oz, 12 oz, 6 oz, and 2 oz sizes. The products range in cost from about $5 to $16. The first batch, produced within two weeks, was provided to all Luster Products’ employees working at its headquarters. 

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Founded in 1957, Luster Products, Inc. was started by Fred Luster, Sr., a successful barber in Chicago, Illinois, who was inspired to develop a line of hair care products that would specifically cater to the health and maintenance of the hair. According to the website, today, Luster Products employs more than 400 people worldwide. The products are sold nationally and internationally through a dynamic sales force and numerous retail outlets.