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Black Travel Alliance Campaign Shows Lack Of Diversity In Travel Industry
When travel brands posted a black square on their social media platforms in solidarity with the Black Lives Matter movement following the death of George Floyd and Breonna Taylor, the Black Travel Alliance (BTA) challenged these brands to publicly share their data on Black representation within their companies through its #PullUpForTravel campaign.
The alliance requested travel brands and organizations to publicly share 2019 KPIs on Black representation in their companies and activities in five major areas: employment, conferences & tradeshows, paid advertising/marketing campaigns, press, and philanthropy.
The alliance found that Black people are under-represented at all levels within the travel industry.
Of the 121 travel organizations BTA identified as posting about #BlackLivesMatter or #BlackOutTuesday, 67 (55%) responded to the #PullUpForTravel campaign.