Any melanated person who has ever searched for nude toned anything knows the struggle of finding only too-pale shades that are miles away from matching their brown skin. Luckily, that is changing, as more and more brands are creating true nudes to suit people of ALL skin hues, from the lightest to the darkest.

Here are 7 Black-owned brands that sell products to match every skin tone.

AJ Crimson Beauty

Courtesy of AJ Crimson Beauty

Founded by a makeup artist and beauty expert, AJ Crimson Beauty produces all natural, paraben and cruelty-free dual crème foundations to match every skin tone. The brand was born out of AJ Crimson’s desire to provide women of color with quality products that worked well and didn’t oxidize or change. The brand is used by various celebrities, as well as in television series and fashion shows.

Love and Nudes

Love and Nudes is the first Black-owned Canadian company providing intimate apparel to match the skin tones of people of all shades. Their signature wireless bras and matching panties can be purchased as a set to provide a comfortable, neutral foundation under any outfit. Love and Nudes intimates are manufactured in a fair-wage, woman-owned facility in Colombia that makes it a point to employ single mothers.

Uoma Beauty


View this post on Instagram


A post shared by UOMA Beauty (@uomabeauty)

Uoma Beauty is an inclusive beauty brand founded by  former beauty executive, Nigerian-born Sharon Chuter. Created for all, the brand aims to celebrate diversity and inclusivity by empowering people of all skin colors. Uoma offers a complete range of make-up products, and if you’re unsure of your shade, their Shade Finder test will help you pinpoint your color in 30 seconds.

Salone Monet

Courtesy of Salone Monet

Salone Monet offers premium silk and satin, flat and heeled color-inclusive shoes, in a variety of nude shades designed to be worn by individuals of all skin hues. The company believes that beauty is defined by the individual, and that the wearer of the shoes is to be celebrated.

To achieve its goal of reducing waste and supporting local dyers, Salone Monet’s shoes are hand dyed to order. The brand has been worn by numerous celebrities.

Nubian Skin


View this post on Instagram


A post shared by Nubian Skin (@nubianskin)

Having undergarments that match your skin tone is just as important as finding the right shade of  foundation. That’s why Nubian Skin founder Ade Hassan launched her lingerie and hosiery brand for people of color. Nubian Skin provides essential underwear items such as slips, bras, shapewear, panties, bodysuits, and hosiery, as well as swimwear and menswear— all in a wide range of beautiful brown hues to represent every melanated skin tone.

Aurora Tights


View this post on Instagram


A post shared by Aurora (@auroratights)

Aurora Tights is an athletic apparel company selling tights in five skin-hued shades. The brand was created by a trio comprised of a figure skater, synchronized ice skater, and competitive dancer who all felt underrepresented and marginalized in their respective sports. The ladies teamed up to change that, and now offer durable performance footed tights, over-the-boot tights, transition tights, and stirrup tights in an array of tones to suit all skin complexions.


Kahume was born out of founder and brand director Jamela Acheampong’s search for products to match her darker skin tone. Disappointed with the selection of nude hues available, she purchased a pair of white pumps and some paint, and mixed the colors until she had created the perfect nude to match her skin. Kahume offers premium Italian leather shoes in ten different nude shades that come in many styles and heel heights.