Consider yourself someone who is well-versed in TikTok? Marriott Bonvoy, the hotel company’s loyalty program, recently launched a contest for TikTok users to travel and work as Bonvoy’s correspondents.
Created by Ballantines PR and Marriott International’s marketing team, dubbed “30 Stays in 300 Days”, the campaign invites TikTokers to submit a video by March 18, 2022, answering the question, ‘how has travel shaped you?’.
Three winners will get an all-expenses-paid trip to 30 of the brand’s hotels, extending from The Ritz-Carlton and Westin Hotels and Resorts, to Courtyard by Marriott and Autograph Collection Hotels, and more.
Winners will also receive a $10,000 Bonvoy gift card to buy items from the branded online retail stores on Marriott Bonvoy Boutique, a $15,000 check to spend as they want, Uber and Uber Eats vouchers, and an upgrade to Bonvoy Elite Status— giving participants the opportunity to unlock exclusive benefits like late check-out, room upgrades, and more, even once their 300-day travel experience is over.
During the experience, you will be required to create content about your travels, which include exclusive tours.
“Our goal with this initiative is to reignite passion for travel in leveraging Marriott Bonvoy’s portfolio in a creative way with a digital-first mindset. Travel is without a doubt one of the strongest tools we have to bring people together, broaden horizons, and foster growth all with an unwavering spirit of curiosity,” Brian Povinelli, Marriott’s senior vice president of brand, loyalty and portfolio marketing, said in a press release.
As official correspondents on TikTok, you will also be Marriott travel ambassadors and document the sights, sounds, places and people you encounter.
This is not the first time Marriott Bonvoy announced a campaign on the TikTok platform. Last June, the company globally launched “Power of Travel”, carried out by creative agency 72andSunny. In this campaign, TikTok users were invited to share travel memories to an original sound used in commercial spots, embracing the so-called ‘transformative power of travel’ as a vital pathway to growth, healing, and unity.
Contestants must be 21 years or older.