Scroll down Eat Good NYC‘s website and the first thing you’ll notice is it’s nothing like your typical bakery.
In fact, if it weren’t for the receipts to prove it, we doubt that you would believe there is a food artist out there who has managed to combine pop culture with sugar that when juxtaposed, creates a luxury brand of baked goods.
Founded in 2014 by Benny Emeri and Caroline Wang, Eat Good NYC was the brainchild of two young creatives who bonded over their love of fashion, art, and baking.
The idea behind the bakery was to bring those worlds together in a way that no one ever expected. As detailed on the website, the two used cupcakes as their canvas to create “edible art that speaks and relates to everyday pop culture and current events.”
And while the bakery is widely known for its signature item the “selfie cupcake,” it took some time to build a clientele that includes Beyonce.
During an interview with Black Enterprise, Emeri noted that he got a big break when he went out on a limb, despite not being able to get inside the event, and waited outside for English model, actress, and singer Cara Delevinge for two hours with paparazzi.
“When she finally came out, I pulled out my selfie cupcake and just waved at her. She looked at me and screamed, ‘WTF is that?!'” he said. “She came over and asked to see it and if she could take a picture of it. The next day I woke up to that picture of her with the cupcake in Vogue, the Daily Mail, and other big publications.”
Paying It Forward
After years of success, including building a clientele and creating pieces for pop-cultural icons including, The Roots, Pharrell, the cast of the Hamilton Musical, and [again] Beyonce, Emeri said he’s now paying it forward to support other black males in the industry.
“I’m paying it forward through open communication and always lending a hand,” he said. “I have a special place in my heart for my people, because I know firsthand how hard it is to acquire certain opportunities and experiences.”
You want your favorite sneaker on a cupcake? How about your favorite handbag? What about your favorite selfie? Shop black-owned, EatGoodNYC has you covered.
