Las Vegas is known for many things: gambling, drinking, pool parties and the slogan “What happens here, stays here.” However, that slogan will soon be removed from ads about Sin City.
USA Today reports that this notorious slogan may be changing. The slogan was introduced to the world in 2003 as a collaboration between the Las Vegas Convention and Visitors Authority. Since it’s release, tourists have been flocking to Las Vegas as a place to let loose and have unapologetic fun.
There is a new proposed slogan, which is similar but will give off a different feel. According to USA Today, “What happens here only happens here” will be the new slogan. The Las Vegas Review-Journal states that the slogan was softly launched at an Aerosmith concert on November 19th at the Park Theater. The lead singer, Steven Tyler, engaged the crowd in a call-and-response of “When I say, ‘What Happens Here’, you say, ‘Only Happens Here’,” says the Las Vegas Review-Journal.
It is rumored that the popular band will be in the ad campaign for the official launch of the new slogan.
According to Instagram posts by Aerosmith and other entertainers, the new slogan’s official launch will be on January 26th, 2020.