Lyft Rolls Out All-Access Subscription Service For $299 A Month
By Sharelle Burt
There will be no need for people to have own cars if Lyft has its way.
Lyft is offering a new nationwide subscription plan for users who are completely over driving themselves places. For $299 a month, users are allowed 30 rides. Called the All-Access Plan, all rides must cost no more than $15 each or you will have to pay the difference. Need extra rides? No problem. Subscribers will get 5% off each ride.
We know what you’re thinking. $299 seems a little steep but if you do the math, you’re doing a lot of saving. At $15 per ride, that’s $450 worth of rides, averaging a savings of $150 a month. Not to mention the savings on maintenance from wear and tear on your car. Your car can sit pretty without the worry of hitting potholes. According to a study by the American Automobile Association also known as car hero AAA, users “can save up to 59% per month compared to owning a car.”
The on-demand transportation service joins the subscription ranks with their competitor, Uber. Earlier this year, Uber launched a similar service where riders are offered a one-time fee of $9.99 for set prices or shared and regular rides between two locations that you want. The key difference is Uber’s pass lasts 28 days versus Lyft’s month-long pass.
Lyft’s subscription plan includes any ride, including shared rides. But for those who enjoy Lyft scooters and bike services, you’ll have to wait your turn to be included.
The popular app has been experimenting with subscription services for the last year until finally sticking with one they like, wanting to be something like the Netflix of transportation services. “You’ll subscribe to a Lyft plan like you would subscribe to Netflix or a Spotify Premium plan,” said John Zimmer, co-founder, and president of Lyft.
The All-Access Plan is joining the app’s already existing Ditch Your Car program, where passengers give up their cars for 30 days in exchange for $550 in transportation credits for Lyft Shared, Zipcar, local transit, and bike share rides.