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Louis Vuitton Pulls Jamaican Flag-Inspired Sweater After Getting The Colors Wrong
Louis Vuitton is apologizing for getting the colors wrong on a Jamaican flag-inspired sweater.
The men’s sweater, priced for $1,366, had a product description that read, “This smart pullover channels the collection’s Jamaican Parade theme, with a striped design inspired by the Caribbean island’s national flag.”
Fashion journalist Pam_Boy was the first to spot out the discrepancy. He wrote on Twitter, “I cannot stress enough how important it is to implement diversity as a value and not a symbol within fashion companies.”
Louis Vuitton’s Jamaican stripe pullover & Jamaica’s actual flag.— @PAM_BOY (@pam_boy) February 2, 2021
I cannot stress enough how important it is to implement diversity as a value and not a symbol within fashion companies. pic.twitter.com/neg2W3uIE3
The product was removed from Louis Vuitton’s website entirely but not before facing some backalash.
“So no one at Louis Vuitton googled the Jamaican flag?” Twitter user Black Women Matter asked.
Cedella, the daughter of Bob and Rita Marley, posted on Instagram: “Bob says that’s the Ethiopian flag @Louisvuitton.”
Louis Vuitton issued an apology to The Guardian stating, “We deeply regret the error in the description on our e-commerce site and we have corrected the information. The sweater is from the spring-summer 2021 men’s collection, throughout which green, yellow and red, the colors of the Ethiopian flag and a hallmark of African independence, were used, including to pay tribute to the Ghanaian heritage of our menswear designer Virgil Abloh.”