Two HBCU Graduates Launch Wine Club Exclusively For Black Winemakers
Photo Credit: Courtesy of Wasted Wives Co-Founders, Shantelle Dockett and Krystle Champagne-Norwood

Photo Credit: Courtesy of Wasted Wives Co-Founders, Shantelle Dockett and Krystle Champagne-Norwood

Two HBCU Graduates Launch Wine Club Exclusively For Black Winemakers

black-owned business , wine
Parker Diakite
Parker Diakite Mar 18, 2021

“Wasted Wives” started as a hashtag referring to a good time friends Shantelle Dockett and Krystle Champagne-Norwood would have when documenting their wine tasting journey.

Visiting wineries was both a journey and a passion for the two that everyone noticed. Their husbands even encouraged them at one point to start a business supporting their wine passion, but they didn’t know where to start until the pandemic happened.

“Everything was on lockdown, and we started seeing how the Black community was disproportionately impacted by the COVID-19 pandemic,” Champagne-Norwood told Travel Noire. “Shantelle started creating this list of all the Black-owned businesses that we could start supporting.”

The last time the women were together at a winery was March 7, 2020, before the shutdowns. But then they got creative and from Dockett’s list, they made sure to buy from Black-owned wine companies to keep up with their tradition.

“Then it clicked, we said, ‘That’s it. That’s what we’re going to do,’” Champagne-Norwood, added.

The two women started  Wasted Wives: a D.C.-based curated quarterly wine subscription service exclusively featuring Black-owned wine labels.

RELATED: 50 In 50: A Guide To Black-Owned Wines In The U.S.

“We founded this during the summer [2020] following the murders of Ahmad Arbery, George Floyd, and Breonna Taylor. There was a racial reckoning happening in America where people were stating that they wanted to ‘buy Black,’ and we said we’re going to help source this and make this our mission.”

The women are excited for subscribers to taste wine from Black-owned businesses, but they want people to know each sip has a deeper meaning. There are more than 11,000 wineries in the United States, but less than 1% are Black-owned.

“There’s a story behind each of these wineries that we’ve chosen,” said Dockett. “We’ve had so many conversations with these wineries and listening to their stories has been amazing. We would’ve not known these stories if we didn’t do this.”

The subscription box will include three wine bottles from three different Black-owned wineries or winemakers. You will get a new box every quarter, or every three months. Some boxes will include wine labels and flavors exclusively for Wasted Wives.

Learn more and signup for the subscription by clicking here.

RELATED: 50 in 50: Black Women-Owned Wine And Spirits Brands Across The World