It can be difficult for small, black-owned businesses to gain momentum and exposure. Whether it’s the scarcity of funding opportunities or negative stereotypes that can cast a shadow over a business’s reputation, there are numerous obstacles that black business owners face.
Recently, a new way to support black-owned businesses has emerged in the marketplace. Black Business Boom, created by Danielle McGee, is a movement dedicated to driving customers and revenue to small black-owned businesses by offering coupons on their web-based platform.
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“I started Black Business Boom because black-owned businesses typically have less access to funding, which consequently limits their ability to spend money on marketing,” said McGee to blacknews.com. “Our platform is an affordable way for small business owners to generate revenue while attracting loyal customers.”
Via the website and new mobile app available on iOS and Android phones, business owners will have the chance to grow their business through exposure and sales by offering coupons and other incentives to customers across the country.
“We must create actionable ways to dispel the myths and bridge the gap between black-owned businesses and consumers, in order for black-owned businesses to truly thrive and grow,” said McGee.
According to Blacknews.com, the app features approximately 400 businesses that operate in various industries such as food, health, beauty, home, auto, and lifestyle. Customers can also earn rewards with customized loyalty programs.
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“It’s not enough to motivate consumers to support black-owned businesses through social movements,” said McGee. “It’s critical that black business owners understand how to retain customers and have access to resources that will help them excel in today’s marketplace.”