Anyone who has spent time in Africa knows that the continent has an endless amount of experiences to offer every type of traveler, but despite the stunning beaches, cosmopolitan cities, unmatched dining and thriving arts scene, conversations around travel to Africa in the mainstream is still wildly focused on safaris and group trips.

Immersive, experience-driven travel to Africa is nothing new, as black travelers, many in the Travel Noire community, have shared stories of going off the beaten path in Morocco, exploring art in Dakar and falling in love with Lagos, but now a desire to engage in “Experience” tourism has the potential to change how the masses experience Africa.

RELATED: 7 Tips For Planning Your First Trip To Africa

“56 percent of travelers are millennials. … They’re looking for real, authentic experiences,” Airbnb’s head of policy Chris Lehane told Voice of America, noting how the platform has helped travelers across the world find lodgings and alternative experience opportunities in regions not commonly frequented by tourists. “And the fact that you’re having that type of acceleration with millennials suggests and strongly indicates that Africa, and not just South Africa – Kenya, Morocco, Zimbabwe, Botswana Somalia, other parts of the continent – are going to become huge destination markets.”

By relying on locals to help guide an experience, travelers can contribute directly to the community and avoid “poverty tourism,” which has been largely problematic for the community it claims to serve. According to Lehane, Airbnb plans on investing $1 million to build community-led tourism projects in lower-income neighborhoods starting in Cape Town, a small amount to help visitors experience Africa from the inside out.

Travel Noire

Travel Noire

A platform of cultivated insights from a global community of black travelers.

Want more?

Get exclusive, unpublished tips from Travel Noire's CEO to help you get off the beaten path, into the hearts of locals and onto a better, more cultured life.

"Reading your emails has reminded me of who I am and who I desire to be. They are life changing."

5 African Cities You Should Visit If You’re Dreaming Of Wakanda

Do you still have Black Panther on the brain? You’re not the only one. The hit Marvel superhero movie has sparked a renewed interest in travel to Africa, and it shows no signs of slowing down. And while we can’t actually visit the afro-futuristic land of Wakanda, it got us thinking about which cities in […]

Travel Noire

Deal Alert: Fly To Nairobi, Kenya For Less Than $700 Round-Trip

Flight deals to just about any country in Africa don’t happen as often as we’d like, so when we find them, we get excited! Round-trip flights from select U.S. cities to Nairobi, Kenya are going for less than $700 for travel between February and May and September, and it’s happening right now! Those flying out […]

Travel Noire

Traveler Story: Exploring the Real Ghana

Visiting the motherland is something many black Americans talk about but never actually do. With some convincing from friends, no real plan and 70,000 Delta SkyMiles, I booked a New Year’s Eve trip to Accra, Ghana to see a small piece of the continent for myself. On New Year’s Day, I arrived in Accra with […]

Chaunna Henry