Representation Matters: How Delta Air Lines’ New Campaign Is Changing The Narrative Of What Travelers Look Like
Photo Credit: Courtesy of Delta Air Lines

Photo Credit: Courtesy of Delta Air Lines

Representation Matters: How Delta Air Lines’ New Campaign Is Changing The Narrative Of What Travelers Look Like

Delta Air Lines , news , Travel News
Kelsey Marie
Kelsey Marie Aug 31, 2022

Seeing yourself represented in media, industries, and places is so important. It allows you to dream bigger and honor the endless possibilities. This is especially true when it comes to travel. Black and Brown people have long been excluded from the media’s view of what a traveler looks like. Growing up, many of us felt like travel was not accessible. Thankfully, times are changing and Black and brown people are traveling more than ever.

Delta Airlines is a company committed to showing the diversity among travelers worldwide, with its ‘Faces of Travel’ initiative. 

In partnership with Adobe, Delta Air Lines tapped creatives of color to produce imagery showing diversity in travel. 

Delta Air Lines Faces of Travel
Image courtesy of Delta Air Lines

“Faces of Travel was designed to better reflect the diverse customers we see on our planes every day and ensure they feel seen and heard in broader travel culture,” says Shannon Womack, Delta’s Director of Lifecycle Marketing. 

Related: Black Pilots Bring Diversity & Culture To The Aviation Industry

The creatives involved

Delta and Adobe worked with Black-owned creative agency Kin and photographer Seo Ju Park to create 100 dynamic images which are reflective of a more inclusive view of what travelers look like. The 100-image library is available to the public via Adobe Stock. The royalty-free images can be used for social media, advertising, and other content creators. 

Delta Air Lines Faces Of Travel
Image courtesy of Delta Air Lines

“The importance of this initiative goes beyond Delta, and we want to encourage others to take part in this movement because we know that it will take all of us to truly reflect the faces of travel,” Womack shares. 

View the full catalog of free images here.

Delta’s commitment to diversity

Delta Air Lines Faces Of Travel
Image courtesy of Delta Air Lines

Delta is committed to increasing diversity in the travel industry. In 2021, the airline partnered with The Atlanta Global Research and Education Collaborative (AGREC) on the “Keep Climbing: Navigating Global Spaces with Black and Brown Faces” program. Delta works with six colleges and universities in Georgia to expose students of color to study abroad programs. 

Related: Dr. Velma Trayham Discusses The Importance Of Diversity In The Travel Industry

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