Check Out The Black-Owned Virtual Shop Offering Plants As A Form Of Therapy
PUBLISHED: Apr 22, 2020 7:32 AM
If you’re in need of a pick-me-up during this time, two plant moms from the D.C. area have come together to form a bright idea.
Mignon Hemsley and Danuelle Doswell have birthed Grounded, a virtual black-owned plant shop that is shipping houseplants as a form of therapy.
“We’re helping people in our communities realize that this is a cheap kind of therapy. Just watering my plants and checking them is helping me stay sane,” says Hemsley to DCist.
The virtual shop will be open for business on Wednesday, which is also Earth Day, at 3 p.m.
Co-founder Danuelle Doswell says that its a great way to get the black community talking about mental health.
“We felt like especially in our community, the black community is not as knowledgeable when it comes to different mental health outlets,” says Doswell to DCist.
According to Hemsley, taking care of plants brings a sense of responsibility and satisfaction once it starts blooming.
When you subscribe to the service, you will be sent customized shipments of plants and vases on a monthly basis. A three-month commitment is required at the time of subscriptions and the cost ranges from $50 – $100 per month.
You can still order plants without a subscription with choices of aloe vera, golden pathos, and snake plants ranging from $15 – $20 per plant.
All plants will be hand-delivered or shipped at no extra cost.
More plants will be added to Grounded’s inventory within the next six months.
All of the plants on Grounded have been sourced from nurseries and garden centers in the DMV and NYC areas.
If you want to keep up with Grounded, you can subscribe to its newsletter which will also launch on Wednesday with tips on how to take care of your plants.