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The Nation’s First And Only Black Beer Festival Will Go Digital After COVID-19 Cancels Event
The nation’s first and only beer festival dedicated to black-owned breweries is going digital.
After canceling its main event due to the current health crisis, Fresh Fest Digi Fest will showcase black brewers and artists nationwide on Aug. 8.
“For weeks we have thought on how to further our goals of celebrating Black culture through art, education, collaboration, and representation,” a statement reads on the website. “We are excited to announce that we are producing America’s first Black digital beer festival – a live-streaming event that will be broadcast from the Work Hard Pittsburgh studios and surrounding venues in Allentown.”
Along with celebrating black-owned breweries, Fresh Fest will include live musicians, artists, speakers, podcasts, and chefs from all over the world.
Tickets for Fresh Fest will cost $10 each and will provide access to the festival through an app that is currently being developed. The app will showcase not just the breweries, but live performances, artists, and other small businesses participating in the event.
Ticket holders will also be able to order their beer through the app and it will be delivered to their doorsteps through the service Beverages2u.
Bracey told Pitt News that the pandemic hasn’t affected the interest of the festival despite the fact that it has to be held virtually this year.
“We have a community that isn’t just interested in drinking beer, we have a community that is looking for ways to empower each other,” Bracey added. “That want, drive, and need to support the black community and build bridges by supporting local small businesses and artists hasn’t gone anywhere.”
Ticket packages will be available starting June 19, 2020. Click here for the latest ticket sale information and for an event schedule.