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Currently, the princess works with the Saudi General Sports Authority, promoting her initiatives on inclusion and encouraging women to live a more active lifestyle. She also worked with the Ministry of Education to make sure that there was a physical education program for girls in schools and campaigned to have a gender-integrated team at the Special Olympics. Her leadership skills are apparent as Reema served as CEO of Harvey Nichols Riyad and is the co-founder of Yibreen, a day spas franchise in Riyadh, the capital city.
While keeping women’s right a priority, she has other webs to weave through. The first, smoothing things over with the United States after Saudi Arabia had much to say about the murder of Washington Post journalist Jamal Khashoggi. The country made international headlines after denying they had any involvement with Khashoggi’s disappearance.
Women in the forefront is a new agenda for Saudi Arabia. The government lifted the ban on women driving last year in June and also allowing women to enter sports arenas. “Yes—we would’ve liked to see it sooner, but the fact that we are doing it today for me, absolutely, it’s wonderful,” Al Saud said.
Princess Al Saud is set to replace Prince Khalid bin Salman bin Abdulaziz.